24/07/2025
We are pleased to share that DECEPTION (La Traición), produced by TIMS&B Productions and licensed by us to Telefe in Argentina, has made its debut with outstanding results.
Airing in prime time, DECEPTION premiered as the #1 show in its time slot, achieving 7.67 rating points and a 47.51% share, outperforming its nearest competitor by over 120% in ratings.
The premiere episode reached more than 1.7 million viewers — around 4% of Argentina’s population — and generated strong engagement across platforms. On Telefe’s official digital platform, MiTelefe, the series attracted 11.2K unique users and 193.7K Total Video Minutes (TVM) during its live broadcast.
We are proud to see such a strong start for DECEPTION and look forward to its continued success on Telefe.
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