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18 November 2016

ITV Inter Medya; Platinum Sponsor of MIP Cancun Dominates the Market

One of the biggest worldwide content distributors based in Turkey, ITV Inter Medya left a huge mark on the first day of MIP Cancun. The Platinum Sponsor of this year’s market, ITV Inter Medya launched two new products at their screening event, aiming to provide buyers with strong titles in a variety of genres.

A unique and entertaining game show format called Guess Who?, created and produced in house, was followed by a new dramedy entitled Hayat, produced by Bi Yapım. Both products, presented in Spanish and subtitled in English, attracted great attention from buyers.

Beatriz Cea Esteruelas, the presenter at the event in charge of sales in Latin America and Spanish speaking territories at ITV Inter Medya, invited Can Okan, the Founder and CEO of the company to the stage. Okan thanked all the attendees as well as the organizer of the market, Reed Midem.

The night continued with the Opening Party hosted by ITV Inter Medya. Held at the Sunset Veranda Terrace, the Latino-themed party counted more than 500 guests of the Latam television and film industry. Invitees enjoyed an open bar and buffet.

Okan was also pleased to invite all attendees to the Closing Drinks, which will be hosted by ITV Inter Medya and held on the beach on Friday, November 18.

After a very successful first day at MIP Cancun, Can Okan expressed his thoughts: “In the second year of our participation to MIP Cancun, we are very pleased to be collaborating with Reed Midem, the leading organizer of big events in the TV business. We hope to keep this partnership going in upcoming years and would like to carry on many projects together.”